Reg Hardware

Original URL: http://www.reghardware.com/2008/03/26/asus_admits_eee_supply_issues/

Asus admits big global Eee supply-demand imbalance

Only 30 per cent of customers able to buy one

By Tony Smith

26th March 2008 14:07 GMT

Asus has claimed that it's only able to sell one Eee PC for around every three people that want one. That's the worldwide supply-demand deficit - in Taiwan, it's able to satisfy 50 per cent of potential Eee customers.

The statistic comes from Asus VP Kevin Lin by way of [1] DigiTimes, which focused on Lin's statement that the 8.9in Eee PC 900 will begin shipping in the May/June timeframe - round about the time of Taiwan's Computex computer show, interestingly enough.

Asus Eee PC 701

Asus Eee PC and friend: able to satisfy only 30 per cent of potential customers

Lin said the desktop Eee, known as the E-DT, should go on sale at the same time, priced at around $199 (£99/€127). The Eee PC 900 will cost the equivalent of $500 (£250/€320).

The VP indicated Asus hopes to sell 5m Eee PCs this year, pushing 650,000 to 700,000 units through retail each quarter.

The hold-up in demand arises from a slow-down in battery shipments, he said, the result of a fire at an LG Chem factory earlier this month. That echoes a claim made by Asus CEO Jerry Shen earlier this month [2] that battery supply issues were limiting the company's ability to ramp up Eee production.