Both Microsoft and Xbox owners.

Microsoft, because it seems like they don't really have a gameplan for Xbox, and seem to bumble along from one problem to the next (how long has it taken to fix the unreliable 360 problem, 2 years, and still no better)

Xbox owners, because they seem to lap up whatever mess Microsoft throws at them, the post on forums about how cheaper the Xbox is, whilst all along spending more money than if they had just stumped up and bought a PS3 in the first place.

Idiots..

With discs at ~£20, I think Microsoft are making the right decision. It's just too early for consumers to start buying into Blu-Ray. The quality of DVD is perfectly acceptable for the vast majority of people, and I think, at the moment, the cost of outlay on equipment isn't proportional to the gains in quality. Is Dave Average going to want to spend ~£20 or ~£5 on a film for a night in front of the TV with his mates and a crate?

For me it works like this:

If you're an early adopter, and into games: The more expensive PS3 is your choice. You get Blu-Ray but you pay for it.

If you're just into games: The cheaper Xbox is your choice. You save money on not buying into the hardware.

1. Blu-ray titles are rarely £20. Take a look at the top 10 on play.com, the only title that is more than £20 is the double disc Golden Compass, many titles are £13.99/£15.99/£17.99

2. You get what you pay for. DVD's even upscaled look crap on a decent big screen TV, upscaling is not even close to the quality of proper HD. If your TV does not show this, then take it back to the supermarket where you got it from.

3. You get what you pay for. PS3 costs more (slightly, about £20 more than a 360), but it's reliable, has all the good exclusives this year, and is chock full of the tech that Microsoft will be providing NEXT generation.

If you own an HD TV then you probably want HD content. A PS3 is the cheapest Blu-Ray player and comes with a free games console(!!) so it's a no brainer.

I do not own a PS3. I've owned an xbox360 since launch. It's has been repaired 3 times with the "red ring of death" issue. After the 1 warranty expired I got tired of sending it back to M$FT and wasn't prepared to pay the $120 fee so I opened it up and fixed it myself. My temporary fix lasted 18 months. Since then M$FT extended the warranty to 3 years and the red ring of death has returned. Predictably M$FT are refusing to repair my Xbox360, even though it is within the new warranty period because it was opened.

So if you want a superb games console and also want to surf the web on your TV, go buy a Wii. It's awesome. If you want to take advantage of your HDTV go buy a PS3. It's cool too. But just like their operating systems, if you want to wonder if your games console will work each time you switch it on, then go waste your money on an Xbox 360.

Ironically, you've just gone and proven my point.

"2. You get what you pay for. DVD's [sic] even upscaled look crap on a decent big screen TV, upscaling is not even close to the quality of proper HD. If your TV does not show this, then take it back to the supermarket where you got it from."

The average person I referred to, probably DID buy their TV in a supermarket, and that's my point. The Xbox is priced for those who don't want to/can't outlay the sort of money for Blu-Ray yet.

When Sony's cheapest model is £300, and Mircrosoft's £160, and gaming is little different between the two, is the average person going to want to shell an extra £140 to watch £18 HD Discs on their Supermarket TV?

Probably not.

So fine, if you're obviously bathing in wealth, and have your Sony Bravia 48" £1800 TV, your PS3, and so on then no-one's stopping you buying into Blu-Ray, but I think Microsoft have targeted a market and I think they're onto a winner.