Original URL: http://www.reghardware.co.uk/2008/08/14/intel_atom_brand_loses_centrino/
Intel to drop C word from Atom chip brand
Not Centrinos any more
14th August 2008 13:28 GMT
Intel has scratched the 'Centrino' off its Atom product line labels, the chip maker has confessed.
Intel launched Atom moniker back in April, initially as a line of CPUs - codenamed 'Silverthorne' - for handheld internet tablets, all of which were intended to be bundled with the 'Paulsbo' chipset and go out under the Centrino Atom brand as a platform package codenamed 'Menlow'.
In June, Intel launched (http://www.reghardware.co.uk/2008/06/03/intel_ships_diamondville/) a couple more of the CPUs - the 'Diamondville' variety - for netbooks and compact desktops. These sell simply as Atom.
Now, so too will the MID offerings, part of a process - an Intel spokesman told (http://www.pcworld.com/article/149791/2008/08/.html) IDG - of "simplifying and coalescing our efforts around Atom as the single brand for Internet devices".
And, we'd add, to avoid any confusion with those other Centrinos, the laptops - products far more widely associated with the C word than MIDs are, or were ever likely to be.
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