Someone at Sony - a man, probably - said the new Walkman NW-E013 looked like a lipstick dispenser, so now the compact MP3 player is being dispensed to women. It's other femme-friendly characteristics: a bright, glossy casing coming in an array of charming colours.

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Apple may have completely left the planet with its nebulous, spaced-out Leopard branding, but thankfully folk who favour the fake feline look can still rely on Sony, which today rolled out a leopard-skin print laptop - the special edition 'Spotted Life' Vaio FZ.

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Some folk accuse iPhone owners of possessing far more money than sense, but if you've got it, flaunt it, I always say. And if you really want to show off how considerably richer you are than the rest of us, what better than a gold-plated Apple handset?

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Western Digital is the latest drive maker to offer pocket-friendly storage that triggers a charity donation every time one's purchased. Like Sony, Belkin, Seagate and other before it, WD's targeting Breast Cancer, but it's not going to stop giving after a month.

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Motorola's no stranger to gilt-y pleasures. It's already offered Oriental buyers a lady-aimed gold-clad Krzr K1 and now here's a Razr 2 that's apparently been "re-imagined and reconfigured in the most luxurious materials... bathed in gold and clothed in snake-like skin".

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Pink products may be a downer for many women, but Sony has at least a good reason for releasing a selection of salmon-hued hardware: it's all in aid of Breast Cancer Awareness Month over in the States.

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Sony has introduced a laptop with what it calls a "fabric-like natural finish" in place of the usual dull, flat plastic look reserved for nondescript notebooks.

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Advertising agency Saatchi & Saatchi has put down in black and white what plenty of women around here have been thinking for ages: we want technology but we don't want it coloured pink or encrusted with fake gemstones.

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US retailer Best Buy is attempting to tone down its blokey image and embrace its feminine side with a line of femme-friendly iPod, phone, camera and laptop cases styled by fashion house Liz Claiborne.

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I like being a girl. If I were a man, I'd never get the chance to purchase shiny items like Philips' Swarovski crystal-encased earphones and - luxury of luxuries - USB Flash drives, all hi-tech toys cunningly disguised as jewelry.

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Sony has rolled out a range of laptops based on Intel's latest 'Santa Rosa' Centrino Duo technology, sheathed in a range of "bold... eye-popping... fashion-forward" (eh?) colours and equipped with a "pulsating" light that shines through the chassis to tell you what the machine's up to.

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Alactel Mobile Phones' latest - the 1970s-sounding GlamPhone - is sponsored by womens' fashion mag Elle, so guess what, Reg Hardware told yours truly to go and watch this "glamorous icon of the season" strut its stuff.

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Inspired by its "design team's love for the materials and colours found in the natural world", purple prose merchant and occasional phone supplier Sony Ericsson has thrust a new, gold-coloured slider, the S500, on the unsuspecting American phone-buying public.

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Who can Motorola have in mind for its limited edition purple RAZR V3i handset? Roman emperors? Catholic cardinals? Prince fans? Bloggers with a particularly florid prose style? Whoever, it's offering the beetroot-hued handset to Stateside buyers.

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Here's Motorola's latest lady-leading limited edition mobile telephone: a one-off "champagne gold" KRZR K1 ready to bring a true sense of gilt to your life.

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Nokia introduced a trio of colourful, consumer-friendly handsets today, connecting its XpressMusic line to 3G networks and its L'Amour - urgh - phones to CDMA carriers. But what caught our eye was the budget, voice-centric 5070.

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So what do women really want from technology? That it should be easy to use? That it should work straight out of the box? That it should be, dare I say it, useful? Not at all, says Philips, we want it to sparkle.

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And what mobile telephone will Moscow's most fashionable oligarchs be clasping to their ears this spring? If Russian handset supplier Isse has its way, its re-styled Nokia 8800, the Monaco, that's what.

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Motorola has revived its olde StarTAC brand in a bid to win the hearts and wallets of Swinging Sixties-obsessed South Korean trendies. The phone maker this week re-launched the line with the StarTAC III MS900 clamshell.

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Asus has formally announced its anticipated U1F 11.1in compact notebook, a luxury laptop run up in carbon fibre and magnesium-aluminium alloy, decorated with piano lacquer, and mounted with a made-to-measure leather palm rest. It even has a Blu-ray Disc drive.

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LG is to launch an "avant garde" Prada-branded mobile phone early next year, the company has revealed. LG's not saying much about the handset, beyond the fact it will incorporate an "advanced touch interface" to "eliminate the conventional keypad".

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Apple has set the lawyers on the makers of the iBuzz iPod-driven vibrator. The company claims the UK website established to promote the stimulatory accessory violates its copyright.

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The iBuzz, one of the first iPod-driven vibrators, is back, reinvented not only as a more compact, more stylish device but also with the ability to power a pair of his'n'her - or just her - vibrating bullets simultaneously. And now you can colour-coordinate it with your music player too.

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Mio first demo'd its H610 GPS gadget at CeBIT in March. Then, the handheld sat nav tool was merely a good-looking but non-gender specific device. But now, by the application of some flower-like screen-printing and some equally florid PR fluff, the H610 is reborn as a gadget for girls - "a must-have fashion accessory" that takes "GPS out of the car and into the handbag".

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I'm not quite sure why you'd want a garter belt fitted with a pocket of sufficient size to hold most popular brands of mobile phone and digital music player. Simply to avoid taking a handbag when you're out for a night on the tiles? Or because you want to tease and charm the geek in your life?

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Orange describes the upcoming Samsung X830 Blush as the "only compact a girl needs", but at 2cm thick, it's not what you'd call a slimline handset. But then the Blush is bright pink, so we're clearly going to gooey at the fork for it no matter what, the fellers at Orange reckon...

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Posh people's phone maker Vertu has announced its latest handset, Constellation, details of which emerged back in August through an unofficial posting on the web. Apparently bothered by the leak, Vertu has post-dated its announcement back to May 2006 to ensure it was first with the news.

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As if Apple's iPod Socks didn't provide sufficient snigger material, along comes new UK online retailer MP3 Additions with line in digital music player pockets it calls the "Burning Love Pouch". It claims they're the "most original and funky iPod holders on the market today".

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Just when you thought the new metal-made iPod Nano marked an end to screen scratches, there's another threat to the diminutive music player's colorful good looks - and this time Apple's admitted it up front.

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